Hooping Monks | B.Content | Catholic Church

The Catholic Church in Lithuania was losing credibility. Young people trusted it less and less. We had to do something to show the younger audience that the Church could be cool.

We embraced what Lithuanians call their second religion - basketball. The "Hooping Monks" basketball team was assembled, consisting of Catholic monks as basketball players. To illustrate the daily life of the team, a documentary series was created.

More to that, "Hooping Monks" continued to conquer the basketball culture. The "Holy Merch" line was released as well as "NBA Monks" entered the gaming world.