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The Mood Lamp | Ambient | IKEA

Media

Ambient

Role

Concept/Copy

Client

IKEA

Problem:
During the fall and winter seasons, there is a severe lack of sunlight in the Baltic countries. The gloomy weather affects people psychologically, leading to worsened moods and even depression.

Solution:
IKEA launches a new product. The Mood Lamp. The lamp that produces real therapeutic light. The Mood Lamp was installed at public transportation stops & provided therapeutic light while people waited for their ride.

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